Psychological Properties Of Colours. There are four psychological primary colours – red, blue, yellow and green. They relate respectively to the body, the mind, the emotions and the essential balance between these three.
Psychology of c olor scheme allows you to predict how your customers respond to your marketing messages, based on the color of your copy, call-to-action buttons and links. It’s all part of understanding customer psychology. Colors have always made up a huge part of our existence and our history.
“Given the prevalence of color, one would expect color psychology to be a well-developed area,” researchers Andrew Elliot and Markus Maier have noted. “Surprisingly, little theoretical or empirical work has been conducted to date on color’s influence on psychological functioning, …
